Viral Marketing of FMCG Using Social Media Essay

Viral Marketing of FMCG Using Social Media - Essay Example Another important area of this study will be primary research. According to me primary research will play an important role in this study. Viral marketing is a new dimension of marketing and there is less number of companies which have actually made use of this marketing tool. Moreover, directly receiving the feedbacks from the companies which employs viral marketing technique to improve business process will help to address the questions in a better way. Hence, I have decided to conduct a primary research with the help of questionnaire and semi structured interview. For this reason I have decided to visit an FMCG company which is already using viral marketing to promote their goods. After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMC G business (Lowell, 2012). I have decided to personally visit the company to record the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior experience of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is believed that the marketing managers will be able to provide information pertaining to the effectiveness of viral marketing for their company. The total sample size for this activity will be 10 and the data collection instrument will be semi structured interview. However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach...After a handful of research I found there are very less number of FMCG companies which has already makes use of viral marketing techniques, however companies such as P & g and Unilever uses it to some extent. Hence, for this study I will select Unilever to assess the importance of viral marketing for FMCG business (Lowell, 2012). I have decided to personally visit the company to record the feedbacks of the respondents. In order to reach the respondents I will seek assistance from some qualified person who has prior experience of the FMCG industry. The respondents of my study will be the marketing managers of Unilever. It is believed that the marketing managers will be able to provide information pertaining to the effectiveness of viral marketing for their company. The total sample size for this activity will be 10 and the data collection instrument will be semi structured interview. However, I also believe that viral marketing is a topic which is also related with information technology. Hence, I have decided to approach the IT team of Unilever, to get further information about the area of concern. The IT department will be mainly approached to know about the technicalities and cost associated with viral marketing. On the basis of the findings a feasibility analysis of viral marketing technique will be carried out. The total sample size will be 10 and the data collection instrument will be questionnaire. Finally, on the basis of the findings I will draw a conclusion by addressing the research question.

Montage and New Wave Film Essay Example for Free

Montage and New Wave Film Essay The differences between soviet montage and French new wave cinema are interesting and many. Both genres of film seek to create contrast between adjacent shots via discontinuity editing, but subtle differences in their editing styles allow this contrast to produce very different results. In French new wave editing is used to both draw the audience in, and push them away, it draws the audiences attention and inspires distaste. Soviet montage on the other hand uses editing not as a method of controlling the audiences focus, but as a way to create ideas. An analysis of the editing in the Godards â€Å"Breathless† and Eisensteins â€Å"Battleship Potemkin† will highlight these different effects. In â€Å"Breathless†, the first use of editing to keep the audiences attention is in the scene where Micheal shoots the cop. In this scene Goddard makes use of editing to twist and distort time. The audience hears the cop tell Micheal â€Å"Stop, or ill kill you† in a calm voice at nearly the same time that Micheal cocks the gun. Immediately thereafter we jump cut to Micheal firing the gun and jump cut again to the police office falling to the ground as he is shot. From a narrative point of view it is understood that these events do not take place so close to each other. The events happen in much too quick a succession to mimic reality. The jump cuts elapse time in an odd uncomfortable manner. It can be argued that this is jarring, and distasteful, but it is exactly this jarring and distaste that makes this scene so fascinating. Rushing through the event which is clearly the inciting action of the film (flying in the face of CHC) yields a certain fascination with this scene that typical CHC could not hope to match. An effect similar to the one described above is present in the scene where Micheal and Patricia track down Micheals money in the taxi. This exemplifies the use of new wave editing to focus the audiences attention on the visual. In this scene, the visual difference between shots is minimal. If one were to imagine it without the jump cuts it would be long and monolithic but the prolific use of jump cuts counters this would-be-dullness. Once again the jump cuts elapse time and quickens the pace of the scene artificially. The audience hears Micheal barking orders at the drive in succession that is faster that he speaks in the story, and they understand that this artificial fast precisely because of the jump cuts and he obviousness in which they are presented. In this way Goddard is able to present a potentially long and dull car ride in the story much faster in the plot. Unlike the previously discussed scene, this scene does not quicken the pace past the point of comfort, it is intentionally fast paced and helps to excite the audience. First lets take the Odessa Steps scene from â€Å"Battleship Potemkin†. This scene feels almost as if it is a CHC film. Shots are spliced together smoothly and invisibly. The audience is never jarred by

Niels Bohrs Model Of The Hydrogen Atom :: essays research papers

Niels Bohr's model of the hydrogen atom, was the primary reason for the understanding of energy levels.Bohr was able to explain the bright line spectrum of hydrogen. Sparked by the recent discovery of the diffraction patterns, scientists believed electrons could be described as waves. Bohr hypothesized that energy is being added to the hydrogen gas in the electricity form, and then leaving the gas in the form of light. He figured the light rays to be quantized, meaning only certain frequencies of the light rays can be seen. In turn, he reasoned that the hydrogen atoms themselves were quantized and, that they only can exist in certain energy levels. When the atoms absorb specific amounts of energy, they exist for a small period of time in higher energy levels. But as soon as these atoms lose their energy, they move back down to the lower levels of energy. His theory went on to state how the hydrogen atom can move up and down the energy levels, one level at a time, and can never stop in between. Every hydrogen atom is made up of a single electron - proton system. Because the negative electron is attracted to the positive proton, potential energy is created inside the atom.He figured that the farther away the electron is from the proton, the greater the potential energy is inside. In conclusion, since hydrogen atoms emit light energy in specific frequencies, the hydrogen atom must be within a specific energy level and nothing else. The different wavelengths help to determine the different colors emitted from the atom. The greater the wavelength, the faster the atom can be filled and jump to a higher level.Bohr developed his theory after studying the work of Einstein's ideas on the photons of energy.

The Adventures Of Huckleberry Finn :: essays research papers

The Adventures of Huckleberry Finn "Though the novel is entitled The Adventures of Huckleberry Finn and the story is told by Huck, the key character in the novel is Jim" The Adventures of Huckleberry Finn has two key characters, one is the slave Jim, the other; the protagonist Huck. Jim and Huck could each be considered the key characters for different reasons, Jim as he is the main representative of the typical slave (slavery being the most important theme of this novel) and Huck for he is the main storyteller. Jim is an important character in The Adventures of Huckleberry Finn, and without him the novel would be ineffectual. However The Adventures of Huckleberry Finn is a novel about the adventures of the protagonist Huck, and it is more likely that the key character of this novel is Huck because we see everything from his view. In a novel which is written as a satiric social comment upon the southern states of America Jim's role as the manifestation of slavery must be a key one. Incidents in which Jim interacts with other characters and their reactions to him are meant to symbolise the wider society's opinions on slaves and the practice of slavery. Jim, is a heroic figure in a book whose main characters consist of liars, cheats and scoundrels. Jim always does the right thing if he can, he always feels empathy for others even if those people show no such emotions for him. The incident at the end of the novel when he saves Tom and risks what he believes to be his own freedom is a case in point. We empathise with Jim because even though other characters suggest that his feelings are least important, whose life is lesser, whose existence is trivial, he manages to stay cheerful, and even kind to those who treat him in this manner. This quality makes him even more heroic, for he is a figure who turns the other cheek, and is kind to others no matter what. Jim doesn't lie or cheat, or steal or gamble and looks down on these activities. Jim is never bitter, he never complains, and never expects Huck to return or even notice what he does for him. However this is no to say that Huck is not heroic himself, his support for Jim, a black man, who Huck has been taught is inferior and as important as a pack horse is astounding, and displays that Huck is strong enough and heroic enough to make the harder choice and choose his heart over his conscience.

Mount St. Helens

Geographic Facts and OverviewElevation: 8, 635 feet (2,550 m)Prominence: 4, 605 feet (1,404 m)Coordinates: 46 °12’00.17†N, 122 °11’21.13†WAge of rock: > 40,000 yearsEasiest access: southern slopeMount St. Helens is an active stratovolcano in Skamania County, Washington, in the Pacific Northwest region of the United States. It is located 96 miles south of the city of Seattle and 53 miles northeast of Portland, Oregon. Mount St. Helens takes its name from the British diplomat Lord St Helens, a friend of George Vancouver, who did a survey of this place in the late 1800s.The mountain can be found in the Cascade Range and is part the Cascade Volcanic Arc, a segment of the Pacific Ring of Fire that includes over 160 active volcanoes (Mount St. Helens). This volcano is quite well known for its ash explosions and pyroclastic flows. It is located 45 miles west of Mount Adams, in the western part of the Cascade Range. These volcanic mountains are each approximatel y 50 miles from Mount Rainier, the highest of Cascade volcanoes. Mount Hood, the nearest major volcanic peak in Oregon, is 60 miles (95 km) southeast of Mount St. Helens. (Mount St. Helens)Mount St. Helens is quite young compared to the other well-known Cascade volcanoes (Mount St. Helens). It only formed within the last 40,000 years, and the summit cone (before the 1980 eruption) began rising around 2000 years ago. The volcano is still considered the most active in the Cascades within the last 10,000 or so years, according to the Mount St. Helens report in Wikipedia.Mount St. Helens Eruptive HistoryThe early eruptive stages of Mount St. Helens are known as the â€Å"Ape Canyon Stage† (around 40–35,000 years ago), the â€Å"Cougar Stage† (ca. 20–18,000 years ago), and the â€Å"Swift Creek Stage† (roughly 13–8,000 years ago).The modern period, since about 2500 BC, is called the â€Å"Spirit Lake Stage†. (Mount St. Helens) Collectively , the pre-Spirit Lake Stages are known as the â€Å"ancestral stages† (Mount St. Helens).The Eruption of May 18, 1980Mount St. Helens erupts maybe around once each century. After lying asleep for 123 years, Mount St. Helens again spewed steam and ash on March 27, 1980 – a prelude that put geologists on alert. But what happened on the18th of May, 1980, went beyond what anyone had envisioned. According to Mount Saint Helens History report, a 5.1 magnitude earthquake from inside the volcano triggered the destruction of its north flank, letting down the largest landslide in recorded history and a volcanic eruption equal in power to 500 atom bombs (History). As much as a cubic mile of volcanic material shot upward and sideways.The blast traveled at more than 300 miles per hour with temperatures in excess of 600 degrees F, destroying 230 square miles of forest (History).   Within seconds, the trunks of thousands of 150-foot-tall old-growth Douglas firs snapped like toothpi cks. Ash rained down over 22,000 square miles, blew more than 12 miles into the atmosphere and circled the globe in 17 days (History).   When the ash finally cleared up, the mountain was reduced by 1,313 feet (History). Although the Forest Service and local authorities had worked hard to keep people away, 57 were killed.   Rocks, snow and ice roared down the mountain at enormous speeds (sometimes reaching more than 100 miles per hour). Most large animals on the volcano, like mountain goats, black bears, and thousands of elk and deer (even most fish, amphibians, insects and birds), died. (History)Mount St. Helens before the EruptionBefore the eruption of 1980, Mount St. Helens formed an almost perfectly conical, youthful volcano that sometimes was known as the Fuji-san of America (Eruptive History). According to Volcano World’s Eruptive History page, during the 1980 eruption, however, the upper 400 m of the summit was removed by a slope avalanche, leaving a 2 x 3.5 km hors eshoe-shaped crater now partially filled by a lava dome.The eruption of Mount St. Helens in 1980 changed the surrounding environment. Before the eruption, the areas around the mountain were known for its natural beauty. The Spirit Lake basin was said to be coated with ancient trees. The tree rings of these huge 800 year-old trees show evidence of eruptions that date back before the time of the Europeans arrival in the Americas (Biologic History).A few research sites existed before 1980 and they showed a healthy, vigorous forest, growing on the rich volcanic soils typical of the Pacific Northwest (Biologic History). Under the dense canopy, huckleberries, ferns, and mosses grew. A wide variety of animals lived here. Above Spirit Lake, the alpine meadows on the mountain were slowly being overtaken by trees (Biologic History). The alpine meadows supported a wide variety of wildflowers and gnarled trees. Mountain goats were transplanted from the Olympic Peninsula. They were well known fo r their aggressive ways.Sometimes they butted hikers right down the mountain (Biologic History). When people remember Spirit Lake, they always mention how clear it was (Biologic History). Fed by snow and glacial melt, the lake's temperature was normally below 55 degrees Fahrenheit year round (Biologic History). The many types of microscopic plants and animals that fish eat did not do well in this cold water. Because of this, the fish that were stocked never managed to become a self-sustaining population (Biologic History). Some people will tell you that Spirit Lake was overflowing with fish. However, catch records indicate that it was just average for the Northwest. Those who visited Mount St. Helens before 1980, were always impressed by its natural beauty. (Biologic History)Mount St. Helens NowAs amazingly destructive as it was, the May 18, 1980 eruption is just one of many events in the history of Mount St. Helens. Considering the 27 years and renewed volcanic activity, it is surp rising to see how Mount St. Helens continually changes. The past 27 or so years have been characterized by a rebirth.   Within the crater, a new lava dome began rising in 1986, rebuilding the mountain (History).   A new glacier has established itself on the crater floor.  Ã‚   And since early October 2004, a second lava dome has grown at a rate as high as a dump-truck load in volume every second.At this rate, scientists estimate Mount St. Helens could return to its height before the 1980 eruption of 9,677 feet in less than 200 years – less than a blink of the eye in geologic time (History). Remarkably, plant and animal life has revived itself faster than was expected. Beetles were among the earliest animals to return and over 300 kinds now flourish (History). Lupines, members of the pea family, were among the first plants to grow in the deep deposits of volcanic ash.Scientists learned that lupines drive ecological recovery by creating islands of rich nutrients that prom ote establishment of other plant species (History).   Millions of new trees and animal species have also returned to the areas that most of them left in 1980.   Mount St. Helens is back to being a living playground. According to the Mount St. Helens Institute, it has become one of the most  remarkable areas of geological and ecological disturbance and restoration in the world. This country has learned a lot from what happened 27, or so, years ago. We are now better prepared to face another eruption (to avoid the casualties of 1980), and scientists, our other learned friends in different fields of study, and the general public, are coming to experience the remarkable volcano that is Mount St. Helens.The Current EruptionsMount St. Helens came alive again in the fall of 2004 and has continually been erupting. Plenty of news crews and visitors from around the globe have surged to the volcano.   Mount St. Helens has returned to its former grandeur and is now a leading recreationa l area, with more than 500,000 visitors a year. W O R K S  Ã‚   C I T E Dâ€Å"Mount St. Helens.† Wikipedia, The Free Encyclopedia. 22 Apr 2007, 19:46 UTC. Wikimedia Foundation, Inc. 24 Apr 2007 ;https://en.wikipedia.org/w/index.php?title=Mount_St._Helens;oldid=124937639;

Why You Shouldnt Drop Out of High School Essay Example

Why You Shouldnt Drop Out of High School Essay Example Why You Shouldnt Drop Out of High School Essay Why You Shouldnt Drop Out of High School Essay Essay Topic: High School Why Does High School Fail So Many? Majority of students decide to drop out because of not having the support they need from their parents or the fact that school is uninteresting to them. Once the students’ self-esteem goes down, the thought of them doing well in school is impossible. When their self-esteem drops the students may to think â€Å"why even attend school† or â€Å"what is the point of going to class†. Students find it hard to pay attention in class while learning when the material given out is boring. If students start to lose interest in the subject or topic they are learning about, it may lead them falling asleep in class, staring at the clock waiting until class is over, or disturbing another person in class to communicate about something else. Once a student has lost interest in school its highly expected students will not start to show up for class. High school students drop out of school because the teachers don’t make the class more interesting. Students would go in to class and ones it starts the students would start starring into space thinking and using their imagination. Teachers sometimes don’t have that ability to try and get the students more motivated in what the whole class is about. Mr. Brownlee class is a perfect example of why students don’t learn and achieve in school. For my 10th grade geometry class, he would go in class give us a minute to sit down have a seat and then he starts lecturing. Students would go into class late because of how boring it would be, or not making it interesting. Math was a subject to teach students how to work the numbers and how to use them, but he never really made any sense to what he was saying or doing. For the rest of the semester it would just be ditching his class, playing around or slacking on his work because there was never homework. Mr. Bownlee ended up passing the kids without trying on their own and making their grade easier. In my opinion teachers should always make an attempt

Studying Math Successfully with Note Cards Essays - Free Essays

Studying Math Successfully with Note Cards Essays - Free Essays Studying Math Successfully with Note Cards Keeping note cards is a proven method to study math successfully. As an incentive, I will offer up to 3 bonus points per exam for your set of note cards. Points will only be awarded the day of the exam. Please place a card on top with your full name, rubber-band them together, and place on the front table the day of the exam. Make sure you take these with you when youre done. Please follow these guidelines: 1.Create a set of cards that you can refer back to for each exam and at the end of the semester to study for a comprehensive final. 2.Keep them simple, concise, and to-the-point. 3.Each card should only have one piece of information. 4.Work on these daily. Doing homework problems alone is not enough to study math. 5.QUIZ YOURSELF REGULARLY. 6.Use them as a warm-up before class. 7.Make sure your note cards are all-inclusive: formulas, definitions, concepts, procedures, tasks, and examples. 8.Write tasks and procedures IN WORDS so you get used to the instructions verbiage. Examples: What is the Point-Slope Form of the Equation of a Line? Front Write the formula on back (Continues on back) Know how to: Evaluate functions f(x) = Find f( -3 ) Find f( -2x) Find f (x-2) Front Work out problem on back of card How do you find a difference quotient? Front Write out the step-by-step procedure on back Know how to: Analyze graphs From a labeled graph: >>> draw a graph on the card Find domain Range Intercepts Minimums Maximums Intervals of x where the graph is increasing, decreasing, constant Values of x where f(x) = -4 Find f(2) Determine even/odd Front Work out problem on back of card Good Luck!